Roku, Inc. – Company profile

Roku, Inc. was founded in 2002 by Anthony Wood and is headquartered in San Jose, California. It operates as the leading TV streaming platform in the United States and Mexico by hours streamed and holds the top spot in Canada, while also offering The Roku Channel in the United Kingdom. The company reported about 80 million active accounts and users streamed approximately 106 billion hours of content in 2023. Its streaming players and licensed TVs run Roku OS, a Linux‐derived operating system purpose-built for television streaming. Roku generates most of its revenue from its Platform segment—digital advertising, subscription distribution and premium subscriptions—with the Devices segment accounting for the remainder. Roku’s Platform segment drives the majority of net revenue through advertising sales, subscription distribution fees and premium subscription shares, accounting for roughly 86 percent of its revenue mix. The Devices segment, which includes sales of streaming players and smart TVs, contributes the balance of net revenue.