Privacy Policy

Last updated: May 31, 2023

Comparables Oy together with its subsidiaries and affiliates (“Comparables”, “”, "us", "we", or "our") operates the analytics platform (hereinafter referred to as the "Service").

At Comparables, one of our main priorities is the privacy of our users. This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data. We process personal data according to the General Data Protection Regulation (EU 2016/679). Furthermore, we follow good governance and data processing practices when processing information about our users. For further information about GDPR,

Please refer to:


Data controller is: Comparables Oy (3196103-1), Lapinlahdenkatu 16, 00180 Helsinki

For any questions about our data processing, please reach out to

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

1. Types of Data Collected

a. Personal Data
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personal information may include, but is not limited to:

Contact details (e.g., name, telephone number, email, postal address)
Upon joining the waitlist or requesting access to, we collect your email in order to notify you when you become eligible to use the service. We may also send you progress updates and/or newsletters from which you can opt-out of at any time. In some cases, to gather information needed to provide products and services requested by you or your employer. To obtain your feedback regarding our products and services.

Registration information
After joining the waitlist or when registering to use, we may ask you to provide further information beyond email – for example, your name and your current role in your workplace. We may also ask about your current usage of other similar tools and other general questions that will help us to personalize your experience and improve our service.

After having used, we may ask you to provide feedback about your experience. We may ask, for example, about the things you liked and disliked about, and whether you would recommend it to others. Your feedback will be stored securely and removed when no longer needed.

User credentials (e.g., name, email and other personal information you provide to us)
To set up and maintain your user account. To monitor and enforce compliance with our contractual terms.

Employer/employment information (e.g., title, function, department)
To manage your individual user account which is covered by a corporate account of one of Comparables’ corporate customers, for instance, the corporate account of your employer.

Billing Information
To maintain your account with us.

Other information
We may collect other information you knowingly provide to us via our website, email exchange, or on 3rd-party platforms, such as Comparables’ social media channels to develop our platform and to improve your experience.

b. Usage Data
We may also collect information on how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

c. Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on our Service and we hold certain Information.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies such as beacons, tags and scripts are also used to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

  • Necessary cookies. We use Necessary cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.
  • Analytical cookies. These cookies enable us and 3rd-party services to collect aggregated data for statistical purposes on how our visitors use the Website.
  • Social media cookies. 3rd-party cookies from social media sites (such as Facebook, Twitter, and LinkedIn) let us track social media users when they visit our website and communicate on social media by using a tagging mechanism provided by those sites.

2. Use of Data

Comparables uses the collected data for various purpose such as:

  • To provide and maintain our Service.
  • To notify you about changes to our Service.
  • To allow you to participate in interactive features of our Service when you choose to do so.
  • To provide customer support.
  • To gather analysis or valuable information so that we can improve our Service.
  • To monitor the usage of our Service.
  • To detect, prevent and address technical issues.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.

3. GDPR compliance

We process personal data according to the General Data Protection Regulation (EU 2016/679). Furthermore, we follow good governance and data processing practices when processing information about our users. For further information about GDPR, please refer to: If you are from the European Economic Area (EEA), Comparables’ legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Comparables may process your Personal Data because:

  • We need to perform a contract with you.
  • You have given us permission to do so.
  • The processing is in our legitimate interests and it is not overridden by your rights.
  • To comply with the law.

4. Retention of Data

Comparables will retain your Personal Data only for as long as is necessary for the purposes set outing this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Comparables will also retain Usage Data for internal analysis purposes to the extent necessary. This data is used to strengthen the security or to improve the functionality of our Service.

5. Transfer of Data

Depending on your location, data transfers may involve transferring and storing your information in a country other than your own. We process your information by using 3rd-party providers in the EU and the USA, whereas data protection standards applicable in the EU are ensured.

You are entitled to learn about the legal basis of information transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by us to safeguard your information. If any such transfer takes place, you can find out more by checking the relevant sections of this document or by requesting a full list of data processors via email to

Comparables will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to another organization or country unless there are adequate controls in place including the security of your data and other personal information.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

6. Disclosure of Data

Disclosure for Law Enforcement
Under certain circumstances, Comparables may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements
Comparables may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation.
  • To protect and defend the rights or property of Comparables.
  • To prevent or investigate possible wrongdoing in connection with the Service.
  • To protect the personal safety of users of the Service or the public.
  • To protect against legal liability.

7. Security of Data

We secure information you provide to us on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed. Therefore, while we strive to protect your Personal Information, you acknowledge that

  1. There are security and privacy limitations of the Internet which are beyond our control;
  2. The security, integrity, and privacy of any information and data exchanged between you and our website cannot be guaranteed; and
  3. Any such information and data may be viewed or tampered with in transit by a 3rd-party, despite best efforts.

8. Data protection rights

You may exercise certain rights regarding your information processed by us. In particular, you have the right to do the following:

  1. You have the right to learn if your information is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the information that is being processed of you;
  2. You have the right to verify the accuracy of your information and to ask for it to be updated or corrected;
  3. You have the right to restrict the processing of your information – however, in that case, the services may not be available to you;
  4. You have the right to obtain the erasure of your personal information from us;
  5. You have the right to receive your information in a structured, commonly used format and, if technically feasible, to have it transmitted to another controller without any hindrance.

The right to object to processing
Where Personal Information is processed for the public interest, in the exercise of an official authority vested in us or for the purposes of the legitimate interests pursued by us, you may object to such processing by providing a ground related to your particular situation to justify the objection.

How to exercise these rights
Any requests to exercise these rights can be directed to the Controller through the contact details provided in this document. These requests can be exercised free of charge and will be addressed by the Controller as early as possible.

9. Service Providers

We may employ third party companies and individuals to facilitate our Service ("Service Providers"), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics
Comparables has integrated the component Google Analytics (with anonymization function) on its website.

Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies. The information generated by the cookie about your use of this websites usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature User ID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser vplug-in available under the following link:

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at and following link provides a further explanation of Google Analytics

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link:

Our Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

10. Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

11. Children's Privacy

Our Service does not address anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time and will in such case update the date at the top of this page. Any updated version of this Privacy Policy will be effective immediately upon the posting of the revised Privacy Policy unless otherwise specified. Your continued use of the services after the effective date of the revised Privacy Policy (or such other act specified at that time) will constitute your consent to those changes. If you do not agree with those changes, you are eligible to remove your information in ways explained in the "Your rights" section of this document.

13. Acceptance of this Policy

You acknowledge that you have read this Policy and agree to all of its terms and conditions. By using our services you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to use the services.

Contact Us

If you have any questions about this Privacy Policy, please contact us: If you contact us by using the form on our website or by e-mail, your details will be stored with us to process the request and in case of follow-up questions. We will not share this information without your consent.


Data Controller
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.

Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your data more effectively.

Data Subject (or User)
Data Subject is any living individual who is using our Service and is the subject of Personal Data.